Copywriter’s block is exactly the same as any writer’s block. And the same as the painter’s block. Or a composer’s block. This sense of infirmity, lack of agency, and frustration is common to all creative animals. But do we know what to do about it? Of course, we do! You’ve got it First and foremost:Continue reading „How to overcome the copywriter’s block?”
How to write copy?
Did you know that copywriting is a structured creative process? Or at least it should be if you want to succeed. Wait, why would you even need a process? Aren’t you a creative professional who just sits and writes? Like a true artist? Well, no. Writing? Isn’t it simply about inspiration? Copywriting is different toContinue reading „How to write copy?”
Brief – what the heck is that?
Brief is one of the fundamental tools in marketing, no matter if you order marketing services inside your organization or outside. Why? See for yourself. Let’s look at the brief from the client’s perspective. If you ever order a marketing service, you should go through a briefing process at some moment in time. The betterContinue reading „Brief – what the heck is that?”
How to save money on marketing?
During your journey through the seas and oceans, you encountered the storm caused by the pandemic of SARS-CoV-2. You can now do two things.Either roll up the sails and wait for the better weather, making sure your ship doesn’t suffer much, or sail across the rogue waves and escape the tempest. No matter, what youContinue reading „How to save money on marketing?”